Low cost – low service. High cost – high service. That is the rule that applies in most cases. I am not surprised when I read about how the LCC Norwegian treats its passengers on the new long haul flights. A lady that is denied food on a flight from Bangkok since she cannot pay with credit card, a teen that is not able to purchase a blanket and has to sit in the cold aircraft all the way to JFK from OSL and aircrafts without inflight entertainment. Then add no flights with dreamliner aircrafts as promissed  but in HiFly’s A340′s and lots and lots of delays since the fleet is routed to tight and too small to cope with disruptions. I said it before and I say it again, the Norwegian long haul story is a a high risk project for the whole Norwegian brand – longhaul and shorthaul. Since the start of Norwegian journalists all over Scandinavia have been endorsing the rednosed company by I think the reality now also has reached the skies of Norwegian and the last couple of months the stories in media have been more reality focused showing the fact that low cost means low service. I am curious how long Norwegian will fly long haul routes. My bet is two years – any takers?

/ Some Pernilla thuoghts